Advertising spend review
78% lower average cost per brand-search click ($6.83 to $1.51)
A lower price for brand-search clicks. A closer review of the spending.
- The starting point
- An advertising account was paying heavily for clicks on the business’s own name and buying some unrelated searches.
- The work
- We capped brand bids, simplified the campaign structure, expanded irrelevant-search exclusions and directed equipment ads to a relevant category page. Follow-up reports separated observed changes from recommendations still awaiting a decision.
- The result
- Average brand-search cost per click was about 78% lower in the later reporting window: $1.51 compared with $6.83 before the takeover.
Comparison: August 5–September 28, 2026 (55 days, 150 brand clicks), versus the 30 days to July 7, 2026. Small-volume, observed cost comparison; it does not establish a change in leads, sales or return on ad spend.
Business expansion assessment
4.5x a year of that product’s invoiced sales, in the new partner’s first order
A new partner deal, with the paperwork checked first.
- The starting point
- A client was evaluating a further expansion into a product sales category. A larger company proposed selling one of the client’s products under its own brand.
- The work
- In 14 days we delivered a growth strategy comparing four paths forward. When the partner’s five agreements arrived, we reviewed them in about two hours, the same afternoon, and flagged ten issues, three of which needed correcting before the documents could be signed.
- The result
- Within three days the partner agreed to the changes the client asked for. The client went ahead, and the partner’s first order was paid in full. The first payment arrived about five weeks after our review.
The partner approached the client; GuildHall did not source the deal. The ratio compares the first order with the product’s invoiced sales in the prior 12 months, from the client’s books, rounded down; online-store sales are recorded as lump deposits and are not included. This was a first stocking order, not a monthly rate. Full payment is client-confirmed. Agreement terms and pricing are confidential.
Major proposal assessment
$100,000 proposal reviewed before signing, and not pursued
A second look before a $100,000 commitment.
- The starting point
- A client was considering a third-party proposal costing $100,000.
- The work
- We reviewed the proposal and the available business information, evaluating whether the proposed work would address the underlying problem and assessing the paths forward.
- The result
- The assessment helped the client avoid proceeding with a proposal that would not adequately solve the problem.
The $100,000 figure is the proposed cost of that work, not a measured loss or a cash refund.
Connected AI workspaces
Under 1 hour to connect a client’s systems into one workspace
Business intelligence, built on the systems already in use.
- The starting point
- Small businesses needed business intelligence and analytics that could draw on their existing operational systems.
- The work
- We set up AI-enabled workspaces and connected primary business systems. Across these engagements, the connections include email, accounting, inventory and ERP systems; the mix is tailored to each business.
- The result
- One place for the systems the business runs on. Teams can request reports on trends, examine internal processes for opportunities to improve, and create bespoke dashboards updated with live data from connected sources. Routine work can be automated too, such as a daily to-do list prepared for the owner each morning.
Setup time is for connecting existing systems into the workspace. Connections, reporting scope and refresh frequency depend on the source systems and the agreed setup.
Shipping & online store integration
Shipping prices built around the client’s actual costs and fees.
- The starting point
- The client reported shipping figures that had previously been off by as much as 30–40%, making shipping harder to account for.
- The work
- We implemented a connection between shipping pricing and the online store, configured around the client’s needs. The setup includes the client’s underlying price, markup, and shipping and handling fees, with those components configurable by the client.
- The result
- The client reports a much clearer picture of shipping, with control over the pricing components behind the store.
The earlier 30–40% discrepancy is client-reported context. No measured savings or post-implementation error rate is claimed.
Website refresh
A full website refresh, currently underway.
- The starting point
- A client engaged GuildHall for a full refresh of its website.
- The work
- We are carrying out the refresh as a scoped implementation project.
- In progress
- Work is in progress. The completed site and its performance will be assessed after delivery.
No launch, conversion improvement or completed outcome is claimed yet.
GuildHall